THE COMPLETE PLAYBOOK
All articles
Start broad, then go deeper into the decision in front of you.
Athlete monetization: a practical guide to your income options
Start with what you can deliver, who values it, and how it fits around your sport.
Read the guide 01SponsorshipsHow to get athlete sponsorships: build a partnership brands can evaluate
A useful sponsorship proposal connects a brand’s objective to something you can reliably deliver.
Read the guide 02SponsorshipsWhat to put in an athlete media kit, with a practical outline
Give a potential partner the evidence and context they need to evaluate you quickly.
Read the guide 03Owned incomeDigital products for athletes: choose an idea people can use
A useful resource solves a defined problem. Start with the problem before choosing the format.
Read the guide 04Owned incomeAthlete memberships: design recurring value you can keep delivering
Recurring revenue comes with a recurring promise. Design that promise around your real schedule.
Read the guide 05Audience & toolsBuild an athlete personal brand that supports a real business
Help the right people understand what you stand for, what you know, and why they should return.
Read the guide 06SponsorshipsAffiliate marketing for athletes: evaluate the fit before sharing a link
A commission link is useful only when the recommendation helps the right buyer make a decision.
Read the guide 07Audience & toolsAthlete monetization platforms: compare tools by the job you need done
There is no single best platform for every athlete. Match the software to the business model.
Read the guide 08Audience & toolsWhat an athlete website needs to turn interest into a useful next step
Build a durable home for the information your fans, partners, and customers actually need.
Read the guide 09Start hereNIL monetization basics: questions to resolve before accepting a deal
NIL describes a rights-related part of athlete business. The rules depend on your situation.
Read the guide 10